What is Association of Nippon Wine Lovers?
Has it come to your attention that Japanese wine industry is now in an era of significant, or almost revolutionary changes? Prior to mid-1990s, many people may have experienced disappointment by drinking Japanese wines. In the last decade, however, the Japanese wines have transformed themselves in remarkable ways and achieved a rapid evolution, albeit in progress.
We hear Japanese wines have changed, but it is still a cumbersome task to find out how they changed, or which wines are better than others. To get hold of the actual bottle is not easy in the first place. The most important experience in knowing a wine is to actually drink it, but now one finds it hard to collect many different varieties of Japanese wines and taste them all in one occasion.
By drinking excellent Japanese wines, more and more wine lovers will recognize that Japanese wines are now different from before. Resultant praise from wine lovers will stimulate and encourage winemakers, increasing their motivation for an earnest effort in making even better wines. Excellent wines cannot be nurtured without excellent wine drinkers.
Thus, we established Association of Nippon Wine Lovers to create a link between winemakers and wine lovers, for further increase in popularity of the Japanese wines and growth of the Japanese wine industry.